EVENING WEARS FOR WOMEN

Whenever we think about the evening dresses of women the very first thing which comes in our mind is evening gowns, cocktail dress. But the evening wear of women is not limited by this. The list of women’s evening wear is very long because in today’s time the fashion industry has been grown up very well and the Indian designers are designing different kind of women’s evening wear or party wear or for the other occasions. The dresses which includes in the women  attire is affected by the western culture that is why the Indian designers are designing the indo-western style dresses which includes Indian attire with the western style.Type of Women’s Evening Wear

SareeSaree is the very old attire of India. But Indian celebrities like Sonam Kapoor, Kangna Ranot, Deepika Padukone etc gave a new identity to this attire with the very new style. Sonam Kapoor wore an ivory saree with the heavily embroidered jacket designed by Anamika Khanna at the premiere of “The Great Gatsby”. While on the other hand at the screening of “Tournee” at Cannes and the attire was designed by Rohit Bal.
Saree is a 6 meters cloth which is twisted around the body but wearing style makes it different.

Anarkali
Anarkali is another kind of Indian style evening dress. But it is not as popular as the saree on the international borders but is one of the favourite attire of Indian womens in the India only. Many of the celebrities use to wear Anarkali like Aishwarya Rai.Anarkali is wear with the churidar pants and the highlights of dupatta. It gave a fairytale appearance to the gown. So many Bollywood celebrities choose to wear an Anarkali in many functions like award shows, high profile weddings in festivals. 

Lehenga
Lehenga is the most beautiful attire of India. It is the most common bridal wear in India. While the bride goes for the traditional embellished it gives a perfect contemporary twist to convert it into very enchanting evening wear. Sonam Kapoor took the lehenga to an international level by wearing ivory and black net lehenga by a Shehla Khan for the Chopard party at Cannes, 2013.
Indian style evening dresses giving birth to the following eclectic outfits and can also play muse to the gown:

Saree GownsSaree gowns are basically gown which is inspired by the saree made for the recreation of saree look. In recent time saree gown became most favoured evening wear among the bollywood celebrities. It gives the western look with graceful fluid saree look.
Indian Inspired GownsIndian inspired gowns are western silhouette gowns that have predominant Indian inspiration seeping through it.

Other types of women’s evening wearProfessional, business and interview attireBusiness Attire: - attire worn to conduct a business. It is a formal business dress.
Professional Attire: - one kind of business attire.
Interview Attire:-  traditional business suit for  interview.
Wedding and bridal attireBridal wear refers to cloths wore by the bridal party including the groom, bride, groomsmen, bridesmaids, and mothers of the bride and groom.Wedding attire refers to the cloths which is enough to attend a wedding party.  

Online shopping in India

The Online shopping in India is going through some turbulent times, Traditionally, Indians are conservative in their shopping approach. They are inclined towards testing its features, touching and feeling the products and before buying anything.

India has encountered a great increase in its Internet use. The young generation of our country has contributed a lot to this increase. Even we can say the people of age group 15-25 years live and breathe through internet. Buy thing in just few clicks has become the latest trend of shopping, which has not only saved time but also importantly money. Walking to different shopping malls or to cover great lands to buy products to fulfill their daily needs has become outdated.

The India market share is one of the fastest growing E-commerce markets in Asia-Pacific and the industry estimating to grow $8.8 billion by end of 2016.

Factors promoting online shopping in India

In India online shopping is enormously growing and is getting advanced and stronger day by day. The following are the prominent factors, online shopping has flourished in India:

1. Standard of living: Upgraded living standard of the people has made them crooked towards the online shopping. The increased per capita income in India has increased.

2. Internet: After 2005, a faster growth has been seen in the people using internet and currently there are more than 65 million people log-in on to web on daily basis. This is due to advanced internet services and penetration of 3G services that has given faster internet access in India.

3. Availability of wider range: Online market providing a wider range of products than any retail shop.

4. Lifestyle: In this busy lifestyle, lack of time for shopping and congestion of traffic in urban area has led the online shopping market to step up itself.

5. Competition in online market: Competition among the online shopping websites causes to attract more customers to go for online shopping.

6. Discounts and cheap rates: These sites provide offers to customers. Hence, products can be purchased at lesser price than the offline markets and without sacrificing the quality.

7. Good Improvement in online banking services:  With bettered and safer online banking services people are now less afraid to make payments online.

8. Cash on delivery and home delivery: Cash on delivery along with home delivery is most prominent reason of inclination of people toward online shopping.

Next in the line of online shopping the concept of virtual mall which is already exist in India at its preliminary stage and is gradually growing exponentially. The market opened up with advanced online shopping opportunities from eBay, Rediff shopping and futurebazaar.com just to name a few.

Why Gota Patti Lehenga for Bridal wear

In an Indian wedding, the women can even spend months deciding what to wear. However, the most time consuming and difficult decision to make wedding dress of the bride. She is the center of attention and her outfit is which matters the most. For an Indian bride, especially the north Indian bride, the priority of a bride is Lehenga – a combination of blouse (Choli), long skirt Lehenga), and stole (Dupatta).

Lehenga has been in trend for our generations. Wedding fashion changes from one season to the other and therefore it is important to keep up with the latest trends in bridal Lehengas. Nowadays the latest trend is GotaPatti bridal Lehenga.

GotaPatti is an embroidery design which uses beauty to add shimmer and glitz to an outfit. It’s an embroidery form that originated in Rajasthan and has been the priority of the bridal closet. The style has taken over the ramps at all fashion shows and has also made its way to the real wedding functions. It can be paired with any color to add some sparkle and sizzle to your style.

Young bride in India and across the world love to flaunt Gota Patti work on heavy Lehengas for her weeding. The gold or silver pieces of ribbon are cut into fine pieces of string in order to form minute motifs such as flowers, leaves, birds, images and other patterns.

GotaPatti Bridal Lehenga a type of Lehengas which has metal embroidery originated in Rajasthan, India. The cities of Jaipur, Kota Bikaner, Ajmer and Udaipur are the epicenter of uniquely styled Gota work. These Lehengas are made using appliqué technique with metals like gold, silver, copper etc. In Rajasthan, Gota work is extensively done on bridal Lehengas. Outfits adorned with Gota Patti work are popularly worn at auspicious an function that’s why Gota Patti Lehengas is considered best for weeding purpose because for a bride weeding is most important and auspicious occasion. GotaPatti work is what one looks for when they want to look elegant and stylish, besides being ethnic and that’s how a bride wants to look on her wedding day. GotaPatti work looks spectacular on bridal Lehenga also gives a more vintage appeal. The GotaPatti work on bridal Lehenga sets it apart from what the brides round the country wear on their wedding day.

GotaPatti has attractive patterns which are specific to the region and each motif has its own distinguishing name.  GotaPatti creates a rich and heavy look but is yet light to wear. A Bride wants to look beautiful, full of color and best on her wedding day that’s what GotaPatti gives.

Style Fortune has magnificent; collection of what every bride-to be dreams of. This refreshing collection of GotaPatti Lehenga is tailor made for the new-age Indian bride who doesn’t want to be bogged down by elaborate embroideries and cumbersome flounces on her wedding day. Apart from the much-in-demand reds and pinks, Style Fortune has an array of outfits in calming shades of lime, aqua blue, cream and peach GotaPatti work on bridal Lehenga which sets it apart from what the brides round the country wear on their wedding day to make the day best day of life.